About Cable+Stitch

"Cable+Stitch is youthful, vibrant, and unapologetically unique. It celebrates individuality and playfulness while taking a strong stance on sustainability and ethical production. The brand is geared toward breaking away from the mundane and bringing joy, comfort and style through clothing"

Two entrepreneurial friends, Tom with a lifetime in fashion design and retail, and Udayan a young yet experienced sustainable apparel producer decided it was time to try something new. Their existing brand had thrived on timeless classics, but they couldn’t shake the feeling that something was missing. They envisaged a world where fashion wasn’t just about style but also about joy, confidence, and self-expression. That’s when Cable+Stitch was born.

Inspired by the boldness of youth and the warmth of connection, they set out to create a brand that would light up even the darkest days of winter. Knitwear became their canvas, with vibrant prints and bright colours as their paint. Every piece was designed to tell a story of confidence and individuality, empowering women to express their true selves.

But they didn’t stop there. Cable+Stitch stands for something greater. They sought out sustainable materials and ethical production practices—because they believed the future of fashion wasn’t just about what you wear but how it’s made. As the first collection came to life, they realized they were embarking on a journey with no predetermined destination. "The brand will grow as our customers do," they said, envisioning a collaborative evolution shaped by feedback, creativity, and community.

Cable+Stitch is more than a brand; it’s a story in progress. It’s a celebration of individuality and the promise that fashion can be fun, bold, and responsible all at once. And while the story still unfolds, one thing is certain: Cable+Stitch is here to add colour, confidence, and expression with new design.